Have you heard about this?

AT&T set to launch rebranding campaign next week for Cingular switch to AT&T

I am a Cingular customer that at one time was an ATT Wireless customer. For the past 2 years I have had to deal with the change to Cingular. I had to change my account to Cingular accounts, I eventually had to get Cingular branded phones to work with my ‘new’ Cingular account, and I have seen ATT Wireless become a distant memory. In fact, even the ATT Wireless stores in my area, have transitioned from blue ATT logos to orange Cingular logos. I know this happens everyday so I try and just pretend it doesn’t matter what the name of my wireless carrier is.

Then this happens! Does this make any freaking sense? Only 4 months ago the ATT Wireless store in my area completely renovated their space and transitioned to Cingular. And now it all begins back again? I don’t really care, but it seems utterly absurd. Where are the people that stand up in a board meeting and say, “Hey fellas, we just spent 1/2 a billion dollars moving to the Cingular brand. Let’s just let it go.”