“Do you create a compelling place that people want to return to the next week?
The most important thing we can do to create a place people want to come back to is make sure our environment are amazing. It’s numero uno, there isn’t anything bigger, and it’s never 2nd place to anything! The environment is the place people are going. It’s the smells the smell, the sounds they hear, the things they see, and the people they interact with. It’s the parking lot, the front doors, the hallway and the classrooms.
Simply put, the environment is EVERYTHING someone experiences when they visit you. Everything. This isn’t a Children’s Ministry truth, this is a church-wide element. Here are 4 ways to make your environments better!
1. Make it Noisy. Music matters. It’s only bad if it’s missing, too loud, or too quiet. Think of grocery stores, doctors offices, and being on hold with an operator. Music calms, it’s setups something important, and it paints the walls of the mind.
2. Make it Easy. Do we make it easy for parents to get into our spaces, and do we make it quick? I’ve been in some amazingly beautiful hallways that had such an unorganized check-in process that you’d never notice how pretty those walls were. If parents can’t find where to go, and how to get there quickly, then they won’t be happy. Just think of your first time somewhere new. You want in and you want out, and you want to do both of them as fast as possible!
3. Make it Fun. A great environment should include the sound of someone laughing, and I’m not talking the evil Disney movie villain laughing. It should be a fun place to be. For you it may be a play structure, or maybe a fun bus stop bench at check-in, or video games setup somewhere. Fun alone won’t do much good, but fun can be the entry door to get kids to keep dragging their parents back to church.
4. Make it Safe. Would you like every parent to know that you love their child? Then work hard to create a safe and secure environment. Background checks, pick-up receipts, locked doors during service time, and security at every exit are just the basics. If you’re not doing these things, and more, then you’re not speaking a parents love language.
I Corinthians 9:22 To the weak I became weak, that I might win the weak. I have become all things to all people, that by all means I might save some.